Seminar Marketing (R-Module)
Exam number: 6671 (6608)
Semester: from 1st semester
Duration of the module: One semester
Form of the module (i.e. obligatory, elective etc.): Elective
Frequency of module offer: variable
Prerequisites: Formal application as announced on chair’s web page.
Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.
Person responsible for module: Prof. Dr. Martin Eisend
Name of the professor: Prof. Dr. Martin Eisend
Language of teaching: English
ECTS-Credits (based on the workload): 6
Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 45 h; self-study: 135 h
Contact hours (per week in semester): 3
Methods and duration of examination:
Successful preparation of a term paper as well as presentation of the results of work
Emphasis of the grade for the final grade: Please check regulations of the study programme
Aim of the module (expected learning outcomes and competencies to be acquired):
Participants will develop skills to write a seminar thesis. They will learn to retrieve relevant literature, to read and to analyze the relevant body of knowledge and to reflect and to discuss relevant theories and findings in the literature. Based on that, they will be enabled to prepare and to write a seminar thesis on a particular topic as well as to present and to defend their thesis.
Contents of the module:
Topics in marketing (research).
Teaching and learning methods:
Prep reading. Writing of a thesis. Participation and discussion. Presentation.
Literature (compulsory reading, recommended literature):
An extended list of useful literature will be provided at the beginning of the term.
Registration in Moodle Viadrina required.