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International Business Administration

Seminar Marketing (R-Module)

Exam number: 6671 (6608)

Semester: from 1st semester

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: variable

Prerequisites: Formal application as announced on chair’s web page.

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Martin Eisend

Name of the professor: Prof. Dr. Martin Eisend

Language of teaching: English

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 45 h; self-study: 135 h

Contact hours (per week in semester): 3

Methods and duration of examination:
Successful preparation of a term paper  as well as presentation of the results of work

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
Participants will develop skills to write a seminar thesis. They will learn to retrieve relevant literature, to read and to analyze the relevant body of knowledge and to reflect and to discuss relevant theories and findings in the literature. Based on that, they will be enabled to prepare and to write a seminar thesis on a particular topic as well as to present and to defend their thesis.

Contents of the module:
Topics in marketing (research).

Teaching and learning methods:
Prep reading. Writing of a thesis. Participation and discussion. Presentation.

Literature (compulsory reading, recommended literature):
An extended list of useful literature will be provided at the beginning of the term.

Further information:
Registration in Moodle Viadrina required.