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International Business Administration

Marketing & Management (M & M)

The societal framework, by which companies are limited, with their internal and external co-operation partners, is changing quickly and fundamentally due to the process of globalization. International management therefore requires profound knowledge that will outlive current structures and processes in the long run. It must offer orientation to agents and create competences for taking actions. The major M&M teaches the latest state of the theoretical discussion in the fields of management and marketing and provides the participants with the necessary orientation, in order to actively take part in shaping the changes evoked by the globalization of markets. The target group of the M&M-major is students who are interested in working for international companies and organizations – especially in Central and Eastern European markets.

Which modules have to be completed successfully during the course of studies depends on the chosen study option. Further information ...

Emphasis of the grade for the final grade:
ECTS-Credits for module* 1/120