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International Business Administration

Replication in Marketing Research (R-Module)

Exam number: 6735

Semester: from 1st semester

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: Winter semester 2015/2016, Summer semester 2017

Prerequisites: Enrollment in introduction session

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Florian Dost

Name of the professor: Prof. Dr. Florian Dost

Language of teaching: Englisch

ECTS-Credits (based on the workload): 12

Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 45 h; self study: 315 Std.

Contact hours (per week in semester): 3

Methods and duration of examination:
Short research paper, presentation and defense of paper

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
Fachliche Kompetenzen:
Participants will develop analytical skill in order to understand theories and empirical findings related to management and marketing. They will learn to read, practically analyze, synthesize, and discuss a scientific body of knowledge from the social sciences to assess their generalizable and reliable value.
Außerfachliche und überfachliche Kompetenzen:
- Skills and knowledge needed to meet expectations for master thesis
- Gathering of information and literature
- Scientific writing
- Empirical study skills
- Insights to the scientific system and scientific misconduct

Contents of the module:
Empirical research in management and marketing, with focus on meta-analytic techniques (Summer 2017)
Empirical research in marketing, with focus on replication (Winter 2015/2016)

Teaching and learning methods:
Lectures, presentation, discussion

Literature (compulsory reading, recommended literature):
Useful literature and video materials will be provided at the beginning of the semester in Moodle.

Further information:
Registration in moodle required (before first session)