Replication in Marketing Research (R-Module)
Exam number: 6735
Semester: from 1st semester
Duration of the module: One semester
Form of the module (i.e. obligatory, elective etc.): Elective
Frequency of module offer: Winter semester 2015/2016
Prerequisites: 24 students. Application (Phieler@europa-uni.de) required. Please send your grades (HIS portal) with your application. Application deadline is October 19th. Candidates will be notified by October 21st.
Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.
Person responsible for module: Prof. Dr. Florian Dost
Name of the professor: Prof. Dr. Florian Dost
Language of teaching: Englisch
ECTS-Credits (based on the workload): 12
Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 45 h; self study: 315 Std.
Contact hours (per week in semester): 3
Methods and duration of examination:
Short research paper, presentation and defense of paper
Emphasis of the grade for the final grade: Please check regulations of the study programme
Aim of the module (expected learning outcomes and competencies to be acquired):
Participants will develop analytical skill in order to understand theories and empirical findings related to marketing. They will learn to read, analyze, and discuss the body of knowledge of marketing which enables them to apply this knowledge to empirically replicate studies and ensure the practical and theoretical relevance.
Außerfachliche und überfachliche Kompetenzen:
- Skills and knowledge needed to meet expectations for master thesis
- Gathering of information and literature
- Scientific writing
- Empirical study skills
Contents of the module:
Empirical research in marketing, with focus on replication
Teaching and learning methods:
Lectures, presentation, discussion
Literature (compulsory reading, recommended literature):
An extended list of useful literature will be provided at the beginning of the semester.
Registration in Moodle Viadrina required.