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International Business Administration

Replication in Marketing Research (R-Module)

Exam number: 6735

Semester: from 1st semester

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: Winter semester 2015/2016

Prerequisites: 24 students. Application (Phieler@europa-uni.de) required. Please send your grades (HIS portal) with your application. Application deadline is October 19th. Candidates will be notified by October 21st.

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Florian Dost

Name of the professor: Prof. Dr. Florian Dost

Language of teaching: Englisch

ECTS-Credits (based on the workload): 12

Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 45 h; self study: 315 Std.

Contact hours (per week in semester): 3

Methods and duration of examination:
Short research paper, presentation and defense of paper

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
Fachliche Kompetenzen:
Participants will develop analytical skill in order to understand theories and empirical findings related to marketing. They will learn to read, analyze, and discuss the body of knowledge of marketing which enables them to apply this knowledge to empirically replicate studies and ensure the practical and theoretical relevance.
Außerfachliche und überfachliche Kompetenzen:
- Skills and knowledge needed to meet expectations for master thesis
- Gathering of information and literature
- Scientific writing
- Empirical study skills

Contents of the module:
Empirical research in marketing, with focus on replication

Teaching and learning methods:
Lectures, presentation, discussion

Literature (compulsory reading, recommended literature):
An extended list of useful literature will be provided at the beginning of the semester.

Further information:
Registration in Moodle Viadrina required.