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International Business Administration

Marketing Communication (R-Module)

Exam number: 6807

Semester: from 1st semester

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: Irregularly

Prerequisites: Participation in the track module "Marketing Communication". The number of students that can participate in this R-module is limited. If more students apply for the module, students will be chosen on the basis of their performance in previous classes. Application details will be provided on the website of the marketing chair by the beginning of the semester.

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Martin Eisend

Name of the professor: Prof. Dr. Martin Eisend, Anna Rößner

Language of teaching: English

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 60 h; self-study: 120 h

Contact hours (per week in semester): 4

Methods and duration of examination:
Successful completion of assignments.

Emphasis of the grade for the final grade: Please refer to the regulations of the study program.

Aim of the module (expected learning outcomes and competencies to be acquired):
The R-module accompanies the “Marketing Communication” lecture and is designed to enable the students to gain a thorough understanding of specific topics in marketing communication that go beyond the content of the lecture. Participants will train analytical skills needed to understand theories and empirical findings in marketing communication (research). Students will train their capabilities to present and lecture, by creating presentations that professionally link scholarly knowledge with practical applications, and by engaging course participants during the lecture.

Contents of the module:
Students need to prepare and present a short lecture (30 minutes) on an assigned topic and manage student interactions for another 30 mintues.

Teaching and learning methods:
Prep reading. Completion of assignments. Participation and discussion.

Literature (compulsory reading, recommended literature):
Recommended literature will be provided during the first session of the seminar.

Further information:
For further information please refer to the website of the Chair of Marketing. The number of students that can participate in the seminar is limited. In case more students apply for the seminar, students will be chosen on the basis of their performance in previous marketing classes.