New Service Design Workshop (R-Module)
Exam number: 6660
Semester: from 1st semester
Duration of the module: One semester
Form of the module (i.e. obligatory, elective etc.): Elective
Frequency of module offer: Winter semester 2014/2015
Prerequisites: Should be attended simultaneously or after the module "Service Operations Management"
Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.
Person responsible for module: Prof. Dr. Irena Okhrin
Name of the professor: Prof. Dr. Irena Okhrin
Language of teaching: English
ECTS-Credits (based on the workload): 6
Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 15 h; self-study: 165 h
Contact hours (per week in semester): 1
Methods and duration of examination:
Successful preparation of a term paper worth 20 pages (as well as presentation of the results of work)
Emphasis of the grade for the final grade: Please check regulations of the study programme
Aim of the module (expected learning outcomes and competencies to be acquired):
This workshop provides students with an opportunity to design a new service. Students select a service industry of interest to them, perform an analysis of the competitive landscape, articulate the need of a new service relative to what already exists, and propose a design for a new service offering.
Contents of the module:
Base on the Harvard Business School New Service Design Exercise.
The following steps help students through the exercise:
- Define the service offering; select the specific attributes targeted for excellence
- Describe the funding mechanism for the service offering
- Describe the employee management system
- Describe the customer management system
Teaching and learning methods:
Group work, use of practical examples, presentations, discussions
Literature (compulsory reading, recommended literature):
Frei; New Service Design Exercise, 2008, Harvard Business School Publishing
Registration in Moodle Viadrina required.