Seminar and Final Theses
All necessary information pertaining to writing a final (BA/MA) thesis or seminar paper are summarized in the thesis manual, which you can access via the following link. Please refer to this document for any questions you may have.
Thesis Manual (Link)
Final Thesis (Bachelor and Master)
The application deadlines for students who intend to write their final Bachelor or Master thesis are the 15th of September for the winter term and the 15th of March for the summer term.
Students have to submit their application form to the examination board (Prüfungsausschuss).
· Any thesis supervised by us has to be written in English. Language proficiency is assumed.
· Any master thesis has to include an empirical study.
· Sufficient knowledge in academic writing, methodology and data analysis/statistics are assumed or else should be acquired by the student through means of self-study.
There is a general template which we recommend you to use (see link below). Alternatively, you can use your own formatting. If you do so, please pay attention to a consistent design and clarity/legibility. The evaluation process requires a minimum font size of 12, a line spacing of 1.5 cm and a minimum page margin of 2.5 cm (left) and 3 cm (right). Not adhering to the formal guidelines will lead to a grade deduction.
Application procedure: Please send your application only to the person that has been listed as the main contact for the seminar. As a general rule every application needs to contain your personal information (name, matriculation number, phone number, semester) and a current version of your grade report (Compendium of all Archievements) from the "ViaCampus/HIS-Portal". To assure a fair allocation of available spaces, we will refer to the grade report as our main criterion. Additionally, we also take prior achievements at our chair as well as results of other marketing-related courses into account.
Evaluation criteria: The introduction is an essential part of evaluating the paper. It should not only be catching the reader’s attention, but also demonstrate the relevance of the research problem as well as clearly outline the research gap and your contribution. Furthermore, we evaluate your ability to work with scientific literature (processing, abstracting, summarizing, citing) and well-reasoned, logical development of your research questions and hypotheses. Your analysis should be guided by a theoretical frame drawn from the literature review. We will assess whether your results and conclusions are well-inferred and robust. We expect that you develop a theoretical and practical contribution of your work and propose potentially interesting aspects for further research.
The thesis should be well-structured with the central theme of your research topic being the common thread that runs through all sections. Argumentation should be clear and successively built in a logical way throughout the thesis in order to support your findings and conclusion.
Template: There is a general template which we recommend you to use (see link below). Alternatively, you can use your own formatting. If you do so, please pay attention to a consistent design and clarity/legibility. The evaluation process requires a minimum font size of 12, a line spacing of 1.5 cm and a minimum page margin of 2.5 cm (left) and 3 cm (right). Not adhering to the formal guidelines will lead to a grade deduction.