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Professor of Marketing (II)

  Prof. Dr. Katja H. Brunk - Welcome!

Research

Teaching


Dalgap, I., Brunk, K.H. and Hartmann, B.J. (forthcoming). The Aestheticization of Past-Themed Consumption. Advances in Consumer Research, Vol. 48, forthcoming.

Brunk, K.H. and DeBoer, C. (2020). How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry. Journal of Business Ethics, 161(2), 443-458.
Hartmann, B.J. and Brunk, K.H. (2019). Nostalgia Marketing and (Re)enchantment. International Journal of Research in Marketing, 36(4), 669-686.

Belkhir, M., Brouard, M., Brunk, K.H., Dalmoro, M., Dinnin Huff, A., Ferreira, M.C., Figueiredo, B., Scaraboto, D., Sibai, O., and Smith, A. (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education, 18(2), 261-285.

Hartmann, B.J., Brunk, K.H. and Giesler, M. (2018). The Production and Consumption of Retro Brands Beyond Meaning Revival. Advances in Consumer Research, Vol. 46: 402-405, eds A. Gershoff, R. Kozinets and T. White, Association for Consumer Research, Duluth, MN.

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We are looking for Tutor



Winter Term 2020/2021

  • Strategic Marketing (Bachelor), II. Block 
    Lectures: Thursdays: 11:10 - 14:00 (Audimax)
  • "Marketing" (Bachelor), II. Block
  • "Kolloquium für Abschlussarbeiten" (Bachelor/Master), I+II. Block

Registration in moodle is required. 


SummerTerm 2020 

Here can you find the application form "LS Marketing (Brunk & Eisend) (Bewerbungsverfahren)".

More information about lectures you can find at the teaching section.