Banner Viadrina

Professor of Marketing (II)

  Prof. Dr. Katja H. Brunk - Welcome!



Hartmann, B.J. and Brunk, K.H. (forthcoming). Nostalgia Marketing and (Re)enchantment. International Journal of Research in Marketing, forthcoming January 2020, DOI: 10.1016/ijresmar.2019.05.002  

Belkhir, M., Brouard, M., Brunk, K.H., Dalmoro, M., Dinnin Huff, A., Ferreira, M.C., Figueiredo, B., Scaraboto, D., Sibai, O., and Smith, A. (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education, forthcoming June 2019, DOI: 10.5465/amle.2017.0329

Brunk, K.H. and DeBoer, C. (forthcoming). How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry. Journal of Business Ethics, forthcoming, DOI: 10.1007/s10551-018-3973-4.

Hartmann, B.J., Brunk, K.H. and Giesler, M. (forthcoming). The Production and Consumption of Retro Brands Beyond Meaning Revival. Advances in Consumer Research, Vol. 46, forthcoming.






SummerTerm 2020 

Here can you find the application form "LS Marketing (Brunk & Eisend) (Bewerbungsverfahren)".

More information about lectures you can find at the teaching section.

Winter Term 2019/2020

  • Strategic Marketing (Bachelor), II. Block
  • "Marketing"
    (Bachelor), II. Block
    Lectures: Thursdays: 11:10 - 14:00 (GD Hs1)

Registration in moodle is required.

Further information and material is available on moodle.