Dalgap, I., Brunk, K.H. and Hartmann, B.J. (forthcoming). The Aestheticization of Past-Themed Consumption. Advances in Consumer Research, Vol. 48, forthcoming.
Brunk, K.H. and DeBoer, C. (2020). How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry. Journal of Business Ethics, 161(2), 443-458.
Hartmann, B.J. and Brunk, K.H. (2019). Nostalgia Marketing and (Re)enchantment. International Journal of Research in Marketing, 36(4), 669-686.
Belkhir, M., Brouard, M., Brunk, K.H., Dalmoro, M., Dinnin Huff, A., Ferreira, M.C., Figueiredo, B., Scaraboto, D., Sibai, O., and Smith, A. (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education, 18(2), 261-285.
Hartmann, B.J., Brunk, K.H. and Giesler, M. (2018). The Production and Consumption of Retro Brands Beyond Meaning Revival. Advances in Consumer Research, Vol. 46: 402-405, eds A. Gershoff, R. Kozinets and T. White, Association for Consumer Research, Duluth, MN.
CHANGE: Please note that the tutorials for Marketing #1580 will now exclusively take place synchronously online (instead of in presence as originally planned). For further information regarding logistics and allocation to tutorial groups, please join the course in moodle and refer to the relevant information posted there. Questions can be posted in the moodle forum. We will not answer individual emails. We look forward to seeing you in January 2021.
Winter Term 2020/2021
Strategic Marketing (Bachelor), II. Block
Lectures: Thursdays: 11:10 - 14:00 (Audimax)
"Marketing" (Bachelor), II. Block
"How to write a Final Thesis at the Chair of Marketing (II)" (Bachelor/Master), I+II. Block
Registration in moodle is required.