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Professor of Marketing (II)

  Prof. Dr. Katja H. Brunk - Welcome!

Research

Teaching


Hartmann, B.J. and Brunk, K.H. (forthcoming). Nostalgia Marketing and (Re)enchantment. International Journal of Research in Marketing, forthcoming January 2020, DOI: 10.1016/ijresmar.2019.05.002  

Belkhir, M., Brouard, M., Brunk, K.H., Dalmoro, M., Dinnin Huff, A., Ferreira, M.C., Figueiredo, B., Scaraboto, D., Sibai, O., and Smith, A. (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education, forthcoming June 2019, DOI: 10.5465/amle.2017.0329

Brunk, K.H. and DeBoer, C. (forthcoming). How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry. Journal of Business Ethics, forthcoming, DOI: 10.1007/s10551-018-3973-4.

Hartmann, B.J., Brunk, K.H. and Giesler, M. (forthcoming). The Production and Consumption of Retro Brands Beyond Meaning Revival. Advances in Consumer Research, Vol. 46, forthcoming.

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SummerTerm 2020 

Here can you find the application form "LS Marketing (Brunk & Eisend) (Bewerbungsverfahren)".

More information about lectures you can find at the teaching section.


Winter Term 2019/2020

  • Strategic Marketing (Bachelor), II. Block
  • "Marketing"
    (Bachelor), II. Block
    Lectures: Thursdays: 11:10 - 14:00 (GD Hs1)


               
Registration in moodle is required.

Further information and material is available on moodle.