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Professor of Marketing (II)

  Prof. Dr. Katja H. Brunk - Welcome!

Research

Teaching


Brouard, M., Brunk, K.H., Campana, M., Dalmoro, M., Ferreira, M.C., Figueiredo, B., Scaraboto, D., Sibai, O., Smith, A.N., and Belkhir, M. (forthcoming). ‘Upload Your Impact’: Can Digital Enclaves Enable Participation in Racialized Markets?. Journal of Public Policy and Marketing, forthcoming Jan 2023.

Sibai, O., Brunk, K.H., Ferreira, M.C., Belkhir, M., Brouard, M., Campana, M., Dalmoro, M., Figueiredo, B., Scaraboto, D., and Smith, A.N. (2022), Market-centric pathways for racial inclusion: the case of #MyBlackReceipt, Advances in Consumer Research, Vol. 50, forthcoming.

Dalgap, I., Brunk, K.H. and Hartmann, B.J. (2020). The Aestheticization of Past-Themed Consumption. Advances in Consumer Research, Vol. 48, 509-511.

Brunk, K.H. and DeBoer, C. (2020). How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry. Journal of Business Ethics, 161(2), 443-458.
Hartmann, B.J. and Brunk, K.H. (2019). Nostalgia Marketing and (Re)enchantment. International Journal of Research in Marketing, 36(4), 669-686.

Belkhir, M., Brouard, M., Brunk, K.H., Dalmoro, M., Dinnin Huff, A., Ferreira, M.C., Figueiredo, B., Scaraboto, D., Sibai, O., and Smith, A. (2019). Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers. Academy of Management Learning & Education, 18(2), 261-285.

Hartmann, B.J., Brunk, K.H. and Giesler, M. (2018). The Production and Consumption of Retro Brands Beyond Meaning Revival. Advances in Consumer Research, Vol. 46: 402-405, eds A. Gershoff, R. Kozinets and T. White, Association for Consumer Research, Duluth, MN.

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Winter Term 2022/2023

  • "Marketing" (Bachelor), II. Block (Syllabus)
  • Seminar "Topics in Consumer Cultural Research" (Master), I+II. Block (Syllabus)
  • "How to write a Final Thesis at the Chair of Marketing (II)" (Bachelor/Master), I+II. Block (Syllabus)

Registration in moodle is required.