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Teaching

Current Lecture (winter term 2024)

  • Bachelor:

Marketing (Bachelor, 1580)- Syllabus
Seminar: ViaScience: From Theory to Practice: Strategic Marketing (Bachelor, 6079) - Syllabus 
How to Write a (good) Final Thesis in Marketing -Syllabus

  •  Master:

Consumer Research Methods (Master, 6830) - Syllabus
How to Write a (good) Final Thesis in Marketing - Syllabus


 

Summer term 2024

Bachelor:
Marketing (Bachelor, 1580)- Syllabus
Seminar in Marketing: Consumer Psychology (Bachelor, 6109) - Syllabus
Seminar: Topics in Marketing: Marketing Activities of the European Championships (Bachelor, 6110) - Syllabus
Seminar: ViaScience: From Theory to Practice: Strategic Marketing (Bachelor, 6079) - Syllabus (2nd block)
How to Write a (good) Final Thesis in Marketing -Syllabus

Master:
Consumer Behavior (Master; 6670) - Syllabus
Seminar: Topics in Consumer Research (Master; 6851) - Syllabus
Seminar: ViaScience: From Theory to Practice (Advanced): Marketing Planning (Master, 6799) -Syllabus
How to Write a (good) Final Thesis in Marketing - Syllabus


Registration in moodle is required. Further information and material for the course is available on moodle.