Banner Viadrina

Research

Publications

Referee

Adhoc reviewer for the Journal of Business Research, Journal of Business Ethics, Journal of Consumer Behaviour, and the annual conferences of the Association for Consumer Research, the European Marketing Academy, the Academy of Marketing Science, and the American Marketing Association.

Peer-reviewed international journal publications

Brunk, K.H., Giesler, M, and Hartmann, B.J. (forthcoming). Creating a Consumable Past: How Memory Making Shapes Marketization. Journal of Consumer Research, forthcoming.

Herz, M.F. and Brunk, K.H. (2017). Conceptual Advances in Consumers’ Semantic and Episodic Brand Memories: A mixed methods exploration. Psychology & Marketing 34(1): 70-91.

Brunk, K.H., Hartmann, B.J., and Veresiu, E. (2016). The Politicization of Markets: Exploring the Interplay Between Politics and Markets. Advances in Consumer Research, Vol. 44, eds P. Moreau and S. Puntoni, Association for Consumer Research, Duluth, MN (forthcoming).

Hartmann, B.J., Brunk, K.H., and Giesler, M. (2016). Brand Retrofication: How East German Consumers Animate a Retro Brand Market to Create a Revisionist Eastern Consumption Culture. Advances in Consumer Research, Vol. 44, eds P. Moreau and S. Puntoni, Association for Consumer Research, Duluth, MN (forthcoming).

Brunk, K.H. and De Boer, C. (2015). Ethical brand perception formation when information is inconsistent – An impression formation perspective. Advances in Consumer Research, Vol. 43: 319-323, eds K. Diehl and C. Yoon, Association for Consumer Research, Duluth, MN.

Hartmann, B.J. and Brunk, K.H. (2015). Negotiating the Merger of Contrasting Consumer Cultures: Ideological Myth and Identity. Advances in Consumer Research, Vol. 43: 358-363, eds K. Diehl and C.Yoon, Association for Consumer Research, Duluth, MN.

Brunk, K.H. and Hartmann B.J. (2014). Zooming In While Zooming Out: How a consumption context animates a macrofocus investigation and stimulates new opportunities for theoretical insights. Advances in Consumer Research, Vol. 42: 255-259, eds J. Cotte and S. Wood, Association for Consumer Research, Duluth, MN.

Katja H. Brunk, page 3 Brunk, K.H., Veresiu, E. and Visconti, L. (2013). Expanding the Theoretical Boundaries of Consumer Acculturation: Investigating the Role of Institutional Forces and Nostalgic Consumption. Advances in Consumer Research, Vol. 41: 94-99, eds S. Botti and A. Labroo, Association for Consumer Research, Duluth, MN

Brunk, K.H. (2012). Un/ethical company and brands perceptions: Conceptualising and operationalising consumer meanings. Journal of Business Ethics 111(4): 551–565. Brunk, K.H., and Bluemelhuber C. (2011). One strike and you’re out: Qualitative insights into the formation of consumers’ ethical company or brand perceptions. Journal of Business Research 64(2): 134–141.

Brunk, K.H. (2010). Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn’s commentaries. Journal of Business Research 63(12): 1364–1367.

Brunk, K.H. (2010). Reputation building: Beyond our control? Inferences in consumers’ ethical perception formation. Journal of Consumer Behaviour 9(4): 275–292.

Brunk, K.H. (2010). Ethical reputation: Fact or Fiction? Marketing Theory and Applications, Vol. 21, eds M.K. Brady and M.D. Hartline, American Marketing Association, Chicago, IL.

Brunk, K.H. (2010) *. Exploring origins of ethical company/brand perceptions - A consumer perspective of corporate ethics. Journal of Business Research 63(3): 255–262.

Brunk, K.H., and Bluemelhuber C. (2009). The impact of un/ethical corporate conduct on consumers’ ethical perceptions: A multidimensional framework. Advances in Consumer Research, Vol. 37: 368–373, eds M.C. Campbell, J. Inman and R. Pieters, Association for Consumer Research, Duluth, MN.

* Article currently ranked among the top 40 most cited articles of the Journal of Business Research published during the past 5 years (google scholar rankings – h5 index)

Other international publications

Brunk, K.H. (2016). Towards a Better Understanding of the Ethical Brand and its Management. In: Dall'Olmo Riley, F., Singh, J., and Blankson, C. (eds.), The Routledge Companion to Brand Management. Routledge, London: 280-293.

Brunk, K.H. (2013), “Consumer Perceived Ethicality of a Brand/Company (CPE)”, PsychTESTS, American Psychological Association (APA), DOI 10.1037/t15261-000.

Brunk, K.H. (2009). De ce avem o imagine proastă? O perspectivă a consumatorului asupra comportamentului lipsit de etică al corporaţiilor. Revista Romana de Marketing, anul IV, 3: 73-93. Number one marketing journal in Romania. Invited publication.