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International Business Administration

Topics in Consumer Research (R-Module)

Name of module in english: Topics in Consumer Research (R-Module)

Exam number: 6851

Semester: from 1st semester

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: Summer semester 2021

Prerequisites: The course will be taught and evaluated in English, i.e. all course materials, consultations and presentations will be in English. Successful completion of the/a Consumer Behavior course is a benefit, but not a requirement. Formal application as announced on the chair’s web page and in moodle.

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Katja Brunk

Name of the professor: Prof. Dr. Katja Brunk

Language of teaching: English

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 45 h; self-study: 135 h

Contact hours (per week in semester): 4

Methods and duration of examination:
In order to receive 6 ECTS course credits. Successful preparation of a written delivery (either in the form of a term paper, presentation, or both) and oral performance (either presentation, discussion leader, or both) of the results of work.

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
Participants will develop skills to create a written delivery on a particular topic and orally present and defend their work in front of a group. They will learn to retrieve academic literature, read and analyze relevant bodies of knowledge, critically reflect and discuss theories and findings in the literature as well as transfer knowledge to contexts outside of academia.

Contents of the module:
This course aims to introduce to various recent topics of consumer research to students at the Master level.

Teaching and learning methods:
Preparation of reading scientific literature, writing of a thesis or other forms of written delivery. Participation, presentation and critical discussion of the results.

Special features (e.g. percentage of online-work, practice, guest speaker, etc.):
If you are interested in participating in the seminar, please fill out the application form. For further information please refer to the website of the Chair of Marketing II and in moodle. The number of students that can participate in the seminar is limited. In case more students apply for the seminar, students will be chosen on the basis of their performance in previous marketing classes.

Literature (compulsory reading, recommended literature):
Recommended literature will be provided during first session of the seminar.

Further information:
Registration in Moodle Viadrina required.