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International Business Administration

Narrating the entrepreneurial self: images, stories and identity (R-Module)

Exam number: 6733

Semester: from 1st semester

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: variable

Prerequisites: The number of seminar places is limited to 25, participants are selected based on a short motivational letter (500 words) that shows a) their theoretical or practical involvement with entrepreneurship, and b) their interest in attending the course. Motivational letter should be handed in by October 30, 2017. Registration via email to:

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Jana Costas, Prof. Dr. Jochen Koch

Name of the professor: Dr. Anke Strauß

Language of teaching: English

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.) 30 h; self-study: 150 h

Contact hours (per week in semester): 2

Methods and duration of examination:
Short presentation and written seminar paper (10-15 pages)

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
Discipline-specific competencies: 
The students are able to distinguish and analyse different kinds of narratives as well as different dimensions of narratives – written, oral and visual ones. They know the importance of narratives and sensual representation for producing entrepreneurial images, acquiring resources and generating legitimacy. They are also aware of the implications of narratives, with regard to forming identities, constructing opportunities and initiating learning.
General competencies: The students gain analytic competencies, find, read and understand academic literature, write academic essays, give presentations as well as participate and engage in academic discourse.

Contents of the module:
Narrative approaches, especially with regard to forming an entrepreneurial identity and to obtaining resources; theories of sensemaking with regard to prodcing entrepreneurial opportunities and initiating learning; the role of entrepreneurial discourse as institutional frame; different approaches of visual analysis with regard to its implication for an entrepreneurial image.

Teaching and learning methods:

Literature (compulsory reading, recommended literature):
Will be communicated to the participating students.

Further information:
Registration in Moodle Viadrina required.