Fundamentals of Business Administration
Name of module: Fundamentals of Business Administration
Module number: 1
Exam number: 1501
Duration of the module: Ein Semester
Form of the module (i.e. obligatory, elective course): Pflicht
Frequency of module offer: Each winter semester. Last time in winter semester 2012/2013.
Prerequisites: IBA-Bachelor-Students and Foreign Exchange Students ONLY!
Applicability of module for other modules and study programmes:
Person responsible for module: Prof. Dr. Jochen Koch
Name of the professor: Michael C. Pedley MBA MCIM (Manchester Metropolitan University)
Language of teaching: Englisch
ECTS-Credits (based on the workload): 4
Workload and its composition (self-study, contact time):
Kontaktzeit (Vorlesung, Übung etc.) 30 Std.; Selbststudium: 90 Std.
Contact hours (per week in semester): 3
Methods and duration of examination:
It is possible to earn a course requirement. Provided that you successfully complete the final examination (100 %).
Emphasis of the grade for the final grade: IBA: 1/73
Aim of the module (expected learning outcomes and competencies to be acquired):
This course is specifically designed for students of the International Business Administration Programme (IBA) at the Europe University Viadrina Frankfurt (Oder). It is to give an introduction into the world of business and business administration providing overview and rising curiosity for deepening ones knowledge in the respective segments of the IBA-programme.
Contents of the module:
Part 1: Basic Concepts
Part 2: Business environment/Cultural influences
Part 3: Management Strategy
Part 4: Organizational Aspects
Part 5: Production
Part 6: Marketing
Part 7: Human Resource Management
Part 8: Financial Management
Part 9: Business Ethics/Corporate Social Responsibility
Teaching and learning methods:
Lecture with tutorials
Literature (compulsory reading, recommended literature):
Business in Context – Fourth edition 2004 – by David Needle (Cengage Learning/Thomson Learning, ISBN: 9781861529923)
International Business – 5th edition 2009 – by Alan Rugman (Prentice Hall Financial Times, 2009, ISBN 9780273716549)
International Business – 4th ed. 2008 – by John J. Wild, Kenneth L. Wild, Jerry C.Y. Han (Pearson/Prentice Hall, ISBN: 9780135032817)
Business Essentials – 7th edition 2008 – by Ronald J. Ebert (Prentice Hall, ISBN: 9780136070764)
Registration in Moodle required.