Topics in Marketing
Name of module in english: Topics in Marketing
Exam number: 6091, 6102, 6110
Semester: from 4th Semester (Schwerpunktbildung)
Duration of the module: One semester
Form of the module (i.e. obligatory, elective etc.): Elective
Frequency of module offer: irregulary
Prerequisites: Successful passing of a marketing introduction course (1580 or equivalent).
The number of course participants is limited. If the number of applications exceeds the course capacity, students will be chosen based on their study performance. Application details will be provided in the syllabus.
Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.
Person responsible for module: Prof. Dr. Katja Brunk
Name of the professor: Prof. Dr. Katja H. Brunk
Language of teaching: Englisch
ECTS-Credits (based on the workload): 6
Workload and its composition (self-study, contact time):
Contact time (lecture, tutorial, seminar etc.): 33,75 h; self-study: 146,25 h
Contact hours (per week in semester): 3
Methods and duration of examination:
10-page seminar paper and presentation (please note that alternative forms of evaluation are possible, please refer to the syllabus for details)
Emphasis of the grade for the final grade: Please check regulations of the study programme
Aim of the module (expected learning outcomes and competencies to be acquired):
Qualification within discipline:
Gain competency in a highly relevant marketing-specific topic (topics vary across seminars)
- Learn how to search for academic literature
- Read, understand and evaluate academic research
- Critical engagement with a specific marketing topic
- Learn to abstract knowledge
- Develop academic writing
- Presentation skills including developing appropriate media for presentation
- Effective time managemen
Contents of the module:
Each seminar focuses on a different broader marketing-related topic, which varies each year.
Teaching and learning methods:
Presentations, discussions, consultations, knowledge transfer
Literature (compulsory reading, recommended literature):
Slides and recommended literature will be listed in the syllabus and provided in Moodle.
Registration in Moodle Viadrina required.