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Internationale Betriebswirtschaftslehre

Topics in Marketing

Name of module in english: Topics in Marketing

Exam number: 6091, 6102, 6110

Semester: from 4th Semester (Schwerpunktbildung)

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: irregulary

Prerequisites: Successful passing of a marketing introduction course (1580 or equivalent).
The number of course participants is limited. If the number of applications exceeds the course capacity, students will be chosen based on their study performance. Application details will be provided in the syllabus.

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Katja Brunk

Name of the professor: Prof. Dr. Katja H. Brunk

Language of teaching: Englisch

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (lecture, tutorial, seminar etc.): 33,75 h; self-study: 146,25 h

Contact hours (per week in semester): 3

Methods and duration of examination:
10-page seminar paper and presentation (please note that alternative forms of evaluation are possible, please refer to the syllabus for details)

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
Qualification within discipline:
Gain competency in a highly relevant marketing-specific topic (topics vary across seminars)
Interdisciplinary qualification:
- Learn how to search for academic literature
- Read, understand and evaluate academic research
- Critical engagement with a specific marketing topic
- Learn to abstract knowledge
- Develop academic writing
- Presentation skills including developing appropriate media for presentation
- Effective time managemen

Contents of the module:
Each seminar focuses on a different broader marketing-related topic, which varies each year.

Teaching and learning methods:
Presentations, discussions, consultations, knowledge transfer

Literature (compulsory reading, recommended literature):
Slides and recommended literature will be listed in the syllabus and provided in Moodle.

Further information:
Registration in Moodle Viadrina required.