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Internationale Betriebswirtschaftslehre

Seminar aus IOM: Customer-Induced Orchestration of Services

Name of module in english: Seminar on IOM: Customer-Induced Orchestration of Services

Exam number: 6064

Semester: from 4th semester (Schwerpunktbildung)

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: Summer semester 2017

Prerequisites: Fundamental knowledge from the course "Business Informatics" is required. Registration in Moodle is required. The password is IOM, and registration is possible till April 7, 12:00. The number of participants in this seminar is limited to 12. If the number of interested students is higher than 12, students with IOM focus or better grades in IOM related classes will be given preference.

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Jan Fabian Ehmke

Name of the professor: Prof. Dr. Jan Fabian Ehmke

Language of teaching: English

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.): 30 h; self-study: 150 h

Contact hours (per week in semester): 2

Methods and duration of examination:
Writing and presentation of a seminar thesis (30 minutes), active participation in discussion

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
The aim of this module is to gain experience in writing of an academic thesis on a current topic of Information & Operations Management. Students acquire competencies in presenting complex scientific relationships and get to know an overview of a current research topic of Information and Operations Management.

Contents of the module:
The number and importance of (innovative) services grows, and access to individual services is easy (e.g. via apps). But customers expect the seamless combination of services from many fields. In this context, the customer-induced orchestration of services is a new paradigm on the interface of business information systems, marketing and service science. The fundamental idea is that customers are supported in combining services from different application areas (e.g., mobility, health, education) through information systems. This seminar will discuss the concept of service orchestration as well as specific questions, for example

  • How can we support the customer with service orchestration?
  • What are the approaches in different application areas (e.g. finance, mobility, education, health)?
  • How can we model and optimize customer journey for different application areas?
  • What about data protection?

Preliminary Schedule
  • 12.04. 10:00 – 11:30 Introduction
  • 19.04. 10:00 – 11:30 Selection of Topics
  • 17.05. 10:00 – 13:00 Presentation and Discussion of Topics 1-4
  • 07.06. 10:00 – 13:00 Presentation and Discussion of Topics 5-8
  • 28.06. 10:00 – 13:00 Presentation and Discussion of Topics 9-12
  • 05.07. 11:00 Seminar Thesis Due

Further details on the seminar can be found in the following PDF file.

Teaching and learning methods:
Presentation, Group Discussion, Writing of a seminar thesis

Literature (compulsory reading, recommended literature):
Will be announced in class.

Further information:
Registration in Moodle Viadrina required.