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Betriebswirtschaftslehre

Wir ham ja nix gehabt und datt bisken hamma noch geteilt - Creativity and Entrepreneurship

Exam number: 6042

Semester: from 4th semester (Schwerpunktbildung)

Duration of the module: One Semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: Irregularly

Prerequisites: You have to register by sending an E-Mail to Dunsch@europa-uni.de until the 6th of April 2017. This deadline is also valid for all Erasmus / fx-students. Please use your Viadrina E-mail address if possible. Erasmus / fx students may also register via their private E-Mail address in case that the Viadrina E-Mail account is not set up yet. The time you send the E-Mail serves as the decision criterion whether you are in or out. In order to increase the diversity and heterogeneity of the participants a few places are reserved for Erasmus /fx-students. After registration via E-Mail you will be registered in the Moodle system to receive all information about the course.
Capacity limit: 25 students
Lectures will predominantly take place during the first block of the semester. Perhaps, some sessions will be scheduled at the end of the 2nd block to present the outcome of the different projects.

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Georg Stadtmann

Name of the professor: Prof. Dr. Georg Stadtmann, Sophie Dunsch

Language of teaching: English

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (lecture, tutorials etc.) 45 h; self-study: 135 h

Contact hours (per week in semester): 3

Methods and duration of examination:
Assignments

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
Knowledge:
- Must understand concepts of creative thinking style
- Must have knowledge about enhancement of creativity
- Must have knowledge about important factors for creativity

Skills:
- Must be able to plan and execute strategies for enhancing own creativity
- Must be able to plan and execute strategies for enhancing others´ creativity
- Must be able to evaluate and analyse strategies for enhancing creativity

Competencies:
- Must have the ability to think flexible, original and fluent on command
- Must have the ability to train own creativity
- Must have the ability to train others´ creativity

Contents of the module:
We have prepared a short video as teaser for this course. You can find this video within the following link.

In the first part of the course, students will use different tools to become more creative.

  • What is business creativity? Explanations and definitions.
  • What can go wrong in a traditional brainstorming session: Reflection and awareness.
  • The three components of creativity (Amabile 1998): Expertise – extrinsic versus intrinsic motivation – creative-thinking skills
  • For example, we use Edward de Bono’s concept of Lateral Thinking and define and apply the concepts of Challenge, Concept Extraction, Provocative Operation (PO) and Random Entry.
  • We also use other methods such as, for example Synectics.
  • Idea generation, idea development, idea evaluation.
  • Idea Evaluation: Six-Thinking heads (Edward de Bono), Checkerboard, Map-it

In the second part, students will learn the structure, methods, and tools in order to lead a group.
  • During the course students will get exercises/assignments to practice their knowledge and skills.
  • Group composition will change on a regular basis. Students have to work in different groups. The lecturer will decide on the composition of the groups.

In the entrepreneurship part, we will introduce the strategyzers’ Business Model Canvas in order to analyze business models of start-ups. We will also analyze appropriate marketing tools for start-ups, who don’t have a multi-million dollar marketing budget.
  • Business Model Canvas (BMC): An Introduction
  • Pain Killers and Gain bringers
  • How to use the BMC in presentations: How to structure information effectively


Examples:
  • In the creativity part of the course, we will for example try to generate ideas for “the supermarket of the future”. We will use, for example, the concept of Lateral Thinking (Edward de Bono) to generate ideas. For example, we will ask the question of how a general/politician/baker would tackle this question (‘Random Entry Strategy’).
  • A potential assignment could be, that students get a (very) small amount of money, they can invest in their new start-up. Students have a few days for planning, but the idea has to be executed within 2 – 3 hours. The objective could be to generate as much profit as possible. The students will get time to present their planning process, ideas, as well as the outcome.

Teaching and learning methods:
Group presentations, Final Report

Students are expected to attend all lectures. 100 % participation rate necessary.

Literature (compulsory reading, recommended literature):
Primary readings:
Amabile, Teresa M. (1998) How to kill creativity. Harvard Business Review, September-October, 77 – 87. →Moodle! 
Osterwalder et al. (2014): Value Proposition Design. →Moodle!

Motivational readings:
Guillebeau, Chris (2012): The $100 Startup. Pan Books.

Secondary readings:
Byrge, Christian and Hansen Sören (2014): Enhancing Creativity for Individuals, Groups and Organizations, Frydenlund Academic. 

Further information:
Registration via E-Mail required.