Lecture Series: Diversity in Theory & Practice
Name of module in english: Lecture Series: Diversity in Theory & Practice
Exam number: 6077
Semester: from 4th semester (Schwerpunktbildung)
Duration of the module: One semester
Form of the module (i.e. obligatory, elective etc.): Elective
Frequency of module offer: Summer semester 2018
Prerequisites: Application and registration in Moodle until 10.04.2018, 6 p.m., required.
Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.
Person responsible for module: Prof. Dr. Jochen Koch
Name of the professor: Dr. Silke Knoll
Language of teaching: English
ECTS-Credits (based on the workload): 6
Workload and its composition (self-study, contact time):
Contact time (lecture, tutorial, seminar etc.): 33,75 h; self-study: 146,25 h
Contact hours (per week in semester): 3
Methods and duration of examination:
Successful completion of a 1-page reflection paper
Emphasis of the grade for the final grade: Please check regulations of the study programme
Aim of the module (expected learning outcomes and competencies to be acquired):
Qualification within discipline:
Students are to acquire knowledge on the progress and current state of research of a specific area in diversity marketing and management.
Students are to acquire necessary skills for scientific research In particular:
- the competence to discuss a scientific research question, to develop an appropriate argumentation and critical reflection
- the competence to structure and present complex issues and their meaning in a larger context in a scientific manner
Contents of the module:
Current research questions about diversity issues in marketing and management
Teaching and learning methods:
Successful completion of a reflection paper, active participation and critical discussion
Literature (compulsory reading, recommended literature):
Themenspezifisch, wird jeweils gesondert bekannt gegeben.
Registration in Moodle Viadrina required.
If you are interested in participating in the lectures, please fill out the application form provided in moodle (mind the deadline!)