Research Methodology (R-Module)

Exam number: 6847

Semester: from 1st semester

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: Irregularly

Prerequisites: For PhD candidates (and selected master students). Application with the instructor is required. Please refer to the website of the Chair of Marketing for further information.

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Martin Eisend

Name of the professor: Prof. Dr. Martin Eisend

Language of teaching: English

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (Lecture, tutorial etc.): 45 h; self-study: 135 h

Contact hours (per week in semester): 3

Methods and duration of examination:
Presentation, Exam

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
1. To familiarize students with the scientific foundations and practical applications of quantitative research designs and methods that are commonly applied in business research, in particular in management and marketing research
2. To enable students to develop their own research design.
3. To enable students to evaluate and interpret research designs and methods that are applied by peers (e.g., in journal publications)
4. To learn how to prepare and to write the method part of an academic paper that is to be submitted to a peer-review journal

Contents of the module:
- (Philosophy of) Science and Theory (Building)
- Theory Testing
- Surveys and Experiments
- Presentations (Surveys)
- Presentations (Experiments); Generalizability and Research Ethics

Teaching and learning methods:
Prep reading, participation and discussion, presentation, exam

Literature (compulsory reading, recommended literature):
An extended list of useful literature will be provided at the beginning of the semester.

Further information:
Registration in Moodle Viadrina required.