Marketing & Management (M & M)
The societal framework, by which companies are limited, with their internal and external co-operation partners, is changing quickly and fundamentally due to the process of globalization. International management therefore requires profound knowledge that will outlive current structures and processes in the long run. It must offer orientation to agents and create competences for taking actions. The major M&M teaches the latest state of the theoretical discussion in the fields of management and marketing and provides the participants with the necessary orientation, in order to actively take part in shaping the changes evoked by the globalization of markets. The target group of the M&M-major is students who are interested in working for international companies and organizations – especially in Central and Eastern European markets.
Which modules have to be completed successfully during the course of studies depends on the chosen study option. Further information ...
Emphasis of the grade for the final grade:
ECTS-Credits for module* 1/120
- Advancing Perspectives on Entrepreneurship
- Aktuelle Fragen zu den Themen "Personal, Arbeit und Management": Vom Betonwerk zum Kulturpark: Alternatives Organisieren von Transformationsprozessen zwischen Stadt und Landschaft
- Angewandte Marktforschung (R-Modul)
- Ausgewählte Themen in Marketing & Management (R-Modul)
- Beratung und Business Model Innovation / Leadership und Wandel
- Business, Ethics and Responsibility (R-Module)
- Consumer Behavior
- Consumer Research Methods (R-Module)
- Consumer-to-Consumer Marketing
- Consumer-to-Consumer Marketing (R-Modul)
- Controlling und Management (R-Modul)
- Cross-Cultural Management Research - A Practical Course (R-Module)
- Culture, Leadership and Diversity
- Current Research on People, Work, Organization and Management (R-Module)
- Current topics in management control research and practice (R-Module)
- Current Topics of Research in HRM and Organization Studies (R-Module)
- Das internationale Unternehmen
- Der Managementprozess: Fallstudien zur Unternehmensführung
- Der Nutzen des Marketings (R-Modul)
- Die institutionelle Umwelt internationaler Unternehmen
- Entrepreneurship: Tilling the field
- Experimental Methods in Business Research (R-Module)
- From Heritage to Market (R-Modul)
- Google Online Marketing Challenge (R-Modul)
- Leadership und Wandel (R-Modul)
- Marketing Communication
- Marketing Communication (R-Module)
- Marktbeziehungen internationaler Unternehmen
- Marktforschung
- Mobile Business - App-Konzeption und -Design (R-Modul)
- Narrating the entrepreneurial self: images, stories and identity (R-Module)
- New Perspectives in Management and Entrepreneurship Theory (R-Module)
- Qualitative Forschungsmethoden
- Qualitative Methods: Case Study Research (R-Module)
- Quantitative Methods
- Quantitative Methods (R-Module)
- Replication in Marketing Research (R-Module)
- Research Methodology (R-Module)
- Seminar: "Hinsehen" - Kritische Perspektiven auf die globalisierte Welt (R-Module)
- Seminar Internationales Management (R-Modul)
- Seminar Marketing (R-Module)
- Strategische Organisation
- Topics in Consumer Research (R-Module)
- Viadrina at the Crossroad – A Sustainability Check: Management and Marketing Approaches towards more Sustainability in higher Education (R-Module)
- Work, Organizations & Change