Banner Viadrina

Madeleine Rauch

Rauch ©Koch
PhD at the Chair of Management and Organization 

Email:            rauch@europa‐uni.de

Research Portfolio

My current research activities focus on strategic management, organizations, and (evolutionary) psychology, in particular on strategic decision-making such as heuristics and change of decision patterns. Furthermore, I am interested in the influence of disruptive innovation on nascent organizations and firms, such as strategic paths, sustainable transition, and client-customer interplay, in particular through the emergence of autonomous driving cars. Further topics of my research engage in strategic practices and temporality, time and space of firms (including early-stage startups). Empirically, I am especially interested in process studies of nascent organizations and firms, ecosystems and institutions fostering organizational change and their strategic development. My empirical research is focused on tailor-made process studies including ethnography, case studies and (processual) experimental studies.

Publications and Proceedings

Rauch M, Wenzel, M, Wagner H-T. forthcoming. The impact of digital innovation on path-dependent decision-making: The mediating role of risk propensity and opportunity-threat perception. Conditionally accepted for publication in the Proceedings of the 38th International Conference on Information Systems, Seoul, South Corea. [VHB: A]

Rauch, M, Wenzel, M, Wagner H-T. 2016. "The digital disruption of strategic paths: An experimental study.” Proceedings of the 37th International Conference on Information Systems, Dublin, Ireland [VHB: A]

Conference Presentations  

Rauch, M, 2017. Strategy-making in the “War-Room”: An ethnography of top managers behind closed doors. SMS 37th Annual International Conference, October, Houston, Texas

Wenzel, M, Rauch, M, Koch, J., Hartmann, M, 2017. Staging deliberate strategy-making: A dramaturgical analysis. SMS 37th Annual International Conference, October, Houston, Texas

Rauch M, Wenzel M, Koch J. 2017. Heuristics in the strategy process: Environmental fit without “generative capabilities”? 10th SKM Symposium, September, Berlin, Germany.

Hartmann M, Koch J, Wenzel M, Rauch M. 2017. Between being and doing: Strategic action, organizational identity, and first-order and second-order reflection. 10th SKM Symposium, September, Berlin, Germany.

Stanske S, Rauch M. 2017: From Being to Becoming: the Continuous Transformation of an Organization in the Age of Disruption. 10th SKM Symposium, September, Berlin, Germany.

Rauch, M, Wenzel, M, Koch, J. 2017. The complexity of simple rules. Exploring the role of generational capabilities. 77th Annual Meeting of the Academy of Management, August, Atlanta, GA.

Wenzel, M, Rauch, M, Koch, J, Hartmann, M. 2017. Deliberate strategy-making as myth and ceremony: A dramaturgical analysis. 9th International Symposium on Process Organization Studies, June, Kos, Greece.

Wenzel, M, Rauch, M, Koch, J, Hartmann, M. 2017. Staged strategy-making: How top managers enact induced strategic actions. 33rd EGOS Colloquium, July, Copenhagen, Denmark.

Rauch, M, Wenzel, M, Koch, J. 2017. "Exploring Heuristics in the Strategy Process: The Relationship to Scope of Actions and the Environment. Strategic Management Society Special Conference, March, Milan, Italy.

Rauch, M, Wenzel, M, Wagner H-T. 2016. "The digital disruption of path-dependent business models. An experimental study. 37th International Conference on Information Systems, Dublin, Ireland

Rauch, M, Wenzel, M, Koch, J. 2016. „Heuristics in the strategy process: Opening the black box". 6th AMOR Conference, September, Hamburg, Germany.

Rauch, M, Wenzel, M, Koch, J. 2016. "Decision-constraining heuristics in the strategy process: Opening the black box". 76th Annual Meeting of the Academy of Management, August, Anaheim, USA.

Rauch, M., Wenzel, M., Koch, J. 2016. (Non-) Decision-Making in the Strategy Process: Exploring „Decision-Constraining Heuristics“. Paper presented at 8th International Process Symposium, Corfu, Greece.

Rauch, M., Wenzel, M. & Wagner, H. T. 2016. The digital disruption of path-dependent business models: An experimental study of digital disruption. König Forschungskolloquium, Berlin, Germany.

Rauch, M., & Koch, J. 2015. Revisiting Strategic Decision-Making: Heuristics, Simple Rules, Rules of Thumb and their relationship to Dynamic Capabilities. 9th Strategic Competence Management (SKM) Symposium, Bochum, Germany.

Hartmann, M., Koch, J.& Rauch, M. 2015. Reflecting on dynamic capabilities research and its approaches to explain organizational success. Paper presented at SKM Symposium, Bochum, Germany.

Rauch, M., & Wagner, D. 2015. Dynamic Capabilities: Bridging Diverging Conversations. Symposium presented at the annual meeting of the Academy of Management Conference, Vancouver, BC.

Rauch, M., Koch, J., Eisend, M. 2015. The influence of heuristics on dynamic capabilities. 31st EGOS Colloquium, July, Athens, Greece. 

Professional Background

03/2012 – 12/2012

Maternity cover for HR Manager, IMS GEAR Mexico

01/2012 – 02/2012

Internship in the Department of HR, IMS GEAR Germany

02/2011 – 07/2011

Internship in the Department of HR, Bosch Siemens Home Appliance New Bern, NC, USA

07/2009 – 09/2009

Internship in the Department of HR, Siemens AG

Education

Since 04/2014

Doctoral Program in Dynamic Capabilities and Relationships (Scholarship), European University Viadrina Frankfurt (Oder) & German Graduate School of Management and Law, Heilbronn

06/2015

Empirical Research Methods Summer School; Courses: Experimental Design (Gerald Häubl) and Regression II (Timothy McDaniel). University St. Gallen, Switzerland

01/2013 – 02/2014

Studies of Management and International Business. Nottingham Business School, United Kingdom, Degree: Master of Science (Distinction)

07/2013 – 08/2013

Studies of International Management in China and Mandarin, Beijing Language and Culture University, China

10/2008 – 11/2012

Studies of Business Administration and HRM, University of Pforzheim, Germany, Degree: Bachelor of Science

08/2011 – 12/2011

Studies of International Business (exchange semester), Tecnológico de Monterrey (ITESM), Campus Queretaro, Mexico

Memberships

  • Academy of Management (since 2014)
  • European Group of Organization Studies (since 2015)
  • Strategic Management Society (since 2015)
  • Association of Information Systems (since 2016)

Community Activities

Reviewer Journal of Strategy and Management, 2016 - present

International Conference on Wirtschaftsinformatik (WI), 2016 - present

Annual Meeting of the Academy of Management, 2015 – present

International Conference on Information Systems (ICIS), 2015 - present

Strategic Competence Management (SKM), 2015 - present

Co-Convenor EGOS Sub-theme 2018: Heuristics: Novel Insights Into Organizing and Organizations. 34th EGOS Colloquium, Tallinn, Estonia. (together with Wolfgang Guettel and Moritz Loock)

Organizer Symposium on Strategic Decision-Making. 2017: Unraveling the Mechanisms of Dynamic Capabilities: An integrative perspective on heuristics, simple rules and routines. 77th Annual Meeting of Academy of Management , Atlanta, GA. (together with  Henning Duesterhoff)

Organizer Symposium on Strategic Decision-Making. 2016: Strategic Decision-Making in discontinuously evolving environment. Academy of Management Conference, Vancouver, BC. (together with Atefeh Mazghi)

Organizer Symposium on Dynamic Capabilities. 2015: Bridging Diverging Conversations. Academy of Management Conference, Vancouver, BC. (together with David Wagner)

Co-organizer Workshop on “Experimental Design” with Nicole Koschate-Fischer, German Graduate School, Heilbronn, Germany in February 2016 (together with Miriam Lohrmann)

Teaching  and Committee Work  

Since 4/2015 – present    

Lecturer of  “International Management”, University of Technology and Economics Berlin, Germany

Grants, Awards and Scholarships

Nominated for Best PhD Paper Award at Annual Conference of Strategy Management Society in Houston, October, 2017 for "Strategy-Making in the “War-Room”: An Ethnography of Top Managers Behind Closed Doors

Nominated for Best Paper Award at Annual Conference of Strategy Management Society in Houston, October, 2017 for "Strategy-Making in the “War-Room”: An Ethnography of Top Managers Behind Closed Doors

Best Paper Award at British Academy of Management Online Conference for "I can, therefore I am: From the Interplay of Organizational Doing and Being over Time" (together with Sarah Stanske)

Ph.D. scholarship of the Dieter-Schwarz Foundation, 04/2014 – today

Vice-Chancellor scholarship for Summer School at BLCU, Beijing, China – 2013 

Language Skills

German (Native), English (fluent), Spanish (fluent), French (advanced) & Mandarin (basic)