Banner Viadrina

Dr. Madeleine Rauch

Rauch ©Koch
PostDoc at the Chair of Management and Organization 

My current research activities focus on strategic management and organizations, in particular on strategic decision-making such as heuristics and change of decision patterns. Furthermore, I am interested in the influence of disruptive innovation on nascent organizations and firms, such as strategic paths, and client-customer interplay, in particular through the emergence of autonomous driving cars. Further topics of my research engage in strategic practices and temporality, time and space of firms (including early-stage startups). My empirical research is focused on tailor-made process studies including both ethnographies and case studies.

Publications and Proceedings

Rauch M, Wenzel, M, Wagner H-T. forthcoming. The impact of digital innovation on path-dependent decision-making: The mediating role of risk propensity and opportunity-threat perception. Proceedings of the 38th International Conference on Information Systems, Seoul, South Korea. [VHB: A]

Rauch, M, Wenzel, M, Wagner H-T. 2016. "The digital disruption of strategic paths: An experimental study.” Proceedings of the 37th International Conference on Information Systems, Dublin, Ireland [VHB: A]

Conference Presentations  

Rauch M, Wenzel M, Koch J. 2018. Organizational heuristics. An exploration of different modes to evoke change. 78th Annual Meeting of the Academy of Management, August, Chicago, IL.

Stanske S, Rauch M., Canato, A. 2018: "We only wanted to make money: Organizational Being and Doing in a German IT Distributor. 78th Annual Meeting of the Academy of Management, August, Chicago, IL.

Rauch M, Wenzel M, Koch J. 2018. Changing a portfolio of organizational heuristics: Opening the black box. 34th EGOS Colloquium, July, Tallinn, Estonia.

Cornelissen JP, Hartmann M, Koch J, Rauch M, Wenzel M. 2018. Yes, but...: How identity and strategy remain incongruent in strategic change initiatives. 34th EGOS Colloquium, July, Tallinn, Estonia.

Manning S, Rauch M, Vavilov S, 2018. Outside-In or Inside-Out? The Local Embeddedness of Crowdfunding Campaigns. Strategic Management Society Special Conference Sharing Economy, June, Oslo, Norway. (Winner of Best Paper Award)

Rauch M. 2018. A Temporal Perspective on Strategy Making in the "War-Room": An Ethnography of Top Managers behind closed doors. 10th International Symposium on Process Organization Studies, June, Halkidiki, Greece.  

Cornelissen JP, Hartmann M, Koch J, Rauch M, Wenzel M. 2018. The misalignment of identity and strategy as an ongoing accomplishment. 10th International Symposium on Process Organization Studies, June, Halkidiki, Greece.

Stanske S, Wenzel M, Koch J, Rauch M. 2018. Killing boredom: On the expansion and contraction of time in strategic change. 10th International Symposium on Process Organization Studies, June, Halkidiki, Greece.

Rauch M, Ansari S. 2018: Emotions, Framing, and Grand Challenges: How do individuals cope with extreme situations when attempting to create change? OS Workshop, May, Samos, Greece.

Rauch M, Wenzel M, Berger ESC, Wohlgemuth V, Wagner H-T. 2018. Digital innovation and path dependence: An experimental examination of risk propensity and opportunity-threat perception. 8th Global Innovation and Knowledge Academy Conference, June, Valencia, Spain.

Rauch M, Wenzel M, Koch J. 2018. Changing a portfolio of organizational heuristics: Opening the black box. 80. Wissenschaftliche Jahrestagung des VHB, May, Magdeburg, Germany.

Rauch, M, 2017. Strategy-making in the “War-Room”: An ethnography of top managers behind closed doors. SMS 37th Annual International Conference, October, Houston, Texas

Wenzel, M, Rauch, M, Koch, J., Hartmann, M, 2017. Staging deliberate strategy-making: A dramaturgical analysis. SMS 37th Annual International Conference, October, Houston, Texas

Rauch M, Wenzel M, Koch J. 2017. Heuristics in the strategy process: Environmental fit without “generative capabilities”? 10th SKM Symposium, September, Berlin, Germany.

Hartmann M, Koch J, Wenzel M, Rauch M. 2017. Between being and doing: Strategic action, organizational identity, and first-order and second-order reflection. 10th SKM Symposium, September, Berlin, Germany.

Stanske S, Rauch M. 2017: From Being to Becoming: the Continuous Transformation of an Organization in the Age of Disruption. 10th SKM Symposium, September, Berlin, Germany.

Rauch, M, Wenzel, M, Koch, J. 2017. The complexity of simple rules. Exploring the role of generational capabilities. 77th Annual Meeting of the Academy of Management, August, Atlanta, GA.

Wenzel, M, Rauch, M, Koch, J, Hartmann, M. 2017. Deliberate strategy-making as myth and ceremony: A dramaturgical analysis. 9th International Symposium on Process Organization Studies, June, Kos, Greece.

Wenzel, M, Rauch, M, Koch, J, Hartmann, M. 2017. Staged strategy-making: How top managers enact induced strategic actions. 33rd EGOS Colloquium, July, Copenhagen, Denmark.

Rauch, M, Wenzel, M, Koch, J. 2017. "Exploring Heuristics in the Strategy Process: The Relationship to Scope of Actions and the Environment. Strategic Management Society Special Conference, March, Milan, Italy.

Rauch, M, Wenzel, M, Wagner H-T. 2016. "The digital disruption of path-dependent business models. An experimental study. 37th International Conference on Information Systems, Dublin, Ireland

Rauch, M, Wenzel, M, Koch, J. 2016. „Heuristics in the strategy process: Opening the black box". 6th AMOR Conference, September, Hamburg, Germany.

Rauch, M, Wenzel, M, Koch, J. 2016. "Decision-constraining heuristics in the strategy process: Opening the black box". 76th Annual Meeting of the Academy of Management, August, Anaheim, USA.

Rauch, M., Wenzel, M., Koch, J. 2016. (Non-) Decision-Making in the Strategy Process: Exploring „Decision-Constraining Heuristics“. Paper presented at 8th International Process Symposium, Corfu, Greece.

Rauch, M., Wenzel, M. & Wagner, H. T. 2016. The digital disruption of path-dependent business models: An experimental study of digital disruption. König Forschungskolloquium, Berlin, Germany.

Rauch, M., & Koch, J. 2015. Revisiting Strategic Decision-Making: Heuristics, Simple Rules, Rules of Thumb and their relationship to Dynamic Capabilities. 9th Strategic Competence Management (SKM) Symposium, Bochum, Germany.

Hartmann, M., Koch, J.& Rauch, M. 2015. Reflecting on dynamic capabilities research and its approaches to explain organizational success. Paper presented at SKM Symposium, Bochum, Germany.

Rauch, M., & Wagner, D. 2015. Dynamic Capabilities: Bridging Diverging Conversations. Symposium presented at the annual meeting of the Academy of Management Conference, Vancouver, BC.

Rauch, M., Koch, J., Eisend, M. 2015. The influence of heuristics on dynamic capabilities. 31st EGOS Colloquium, July, Athens, Greece. 

Education

2018 PhD, European University Viadrina, Germany

2014 M.Sc, Nottingham Business School, UK

2012 B.Sc, Management, University of Pforzheim, Germany

2011 Exchange semester Tecnológico de Monterrey (ITESM), Campus Queretaro, Mexico

Community Activities

Co-Convenor EGOS Sub-theme 2019: Heuristics and Simple Rules. 35th EGOS Colloquium, Edinburgh, UK. (together with Kathleen Eisenhardt and Gerd Gigerenzer)

Co-Convenor EGOS Sub-theme 2018: Heuristics: Novel Insights Into Organizing and Organizations. 34th EGOS Colloquium, Tallinn, Estonia. (together with Wolfgang Guettel and Moritz Loock)

Organizer Symposium on Heuristics 2018: Heuristic Decision-Making: How it Faciliates the Wellbeing in Organizations.  Academy of Management Conference, Chicago, IL. (together with Atefeh Mazghi)

Organizer Symposium on Strategic Decision-Making. 2017: Unraveling the Mechanisms of Dynamic Capabilities: An integrative perspective on heuristics, simple rules and routines. 77th Annual Meeting of Academy of Management , Atlanta, GA. (together with  Henning Duesterhoff)

Organizer Symposium on Strategic Decision-Making. 2016: Strategic Decision-Making in discontinuously evolving environment. Academy of Management Conference, Vancouver, BC. (together with Atefeh Mazghi)

Organizer Symposium on Dynamic Capabilities. 2015: Bridging Diverging Conversations. Academy of Management Conference, Vancouver, BC. (together with David Wagner)

Co-organizer Workshop on “Experimental Design” with Nicole Koschate-Fischer, German Graduate School, Heilbronn, Germany in February 2016 (together with Miriam Lohrmann)

Teaching at the European University Viadrina

Summer Semester 2018

Bachelor/Master seminar "Current Topics in Management Research/New Perspectives in Management Theory" Entrepreneurship as X"

Bachelor lecture "Entrepreneurship: A Management-based Introduction"

Intercultural Management Training (Master)

Winter Semester 2017/2018  

Bachelor seminar "Current Topics in Management Research/" Strategy as X"

Master seminar "New Perspectives in Management Theory"/" Strategy as X" 

Bachelor course "Strategic Management and Organisation"

Summer Semester 2017

Master seminar "New Perspectives in Management Theory"/"X and Organizational Creativity" (Master)

Grants, Awards and Scholarships

Winner of Best Paper Award at SMS Special Conference in Oslo, 2018 for "Outside-In or Inside-Out? The Local Embeddedness of Crowdfunding Campaigns" (together with Stephan Manning + Stas Vavilov)

Nominated for Best PhD Paper Award at Annual Conference of Strategy Management Society in Houston, October, 2017 for "Strategy-Making in the “War-Room”: An Ethnography of Top Managers Behind Closed Doors

Nominated for Best Paper Award at Annual Conference of Strategy Management Society in Houston, October, 2017 for "Strategy-Making in the “War-Room”: An Ethnography of Top Managers Behind Closed Doors

Winner of Best Paper Award at British Academy of Management Online Conference for "I can, therefore I am: From the Interplay of Organizational Doing and Being over Time" (together with Sarah Stanske)

Ph.D. scholarship of the Dieter-Schwarz Foundation, 04/2014 – 08/2017

Vice-Chancellor scholarship for Summer School at BLCU, Beijing, China – 2013 

Language Skills

German (Native), English (fluent), Spanish (fluent), French (advanced) & Mandarin (basic)