Teaching
WinterTerm 2023/2024 - Research leave -
Strategic Marketing (3273) - Bachelor: Announcement / Syllabus
Seminar in Marketing (6109) - Bachelor: "Service Marketing" (Announcement)
Quantitative Methods (3268) - Master: Announcement / Syllabus
SummerTerm 2023
Marketing (1580) - Bachelor: Syllabus
Seminar in Marketing (6109) - Bachelor: "Online Marketing and Advertising" (Syllabus; Application Form)
Marketing Communication (6602) - Master: Syllabus
Seminar in Marketing (6671) - Master: "Responsible Marketing" (Syllabus; Application Form)
Research Methodology (6847) - Master/PhD: (Syllabus; Application Form)
Course Evaluation from previous semesters