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Junior Professor of Marketing

  Prof. Dr. Florian Dost



New Publications

Dost (2015), A non-linear causal network of marketing channel system structure, in: Journal of Retailing and Consumer Services, 23, 49-57.

Geiger/Dost/Schonhoff/Kleinaltenkamp (2015), Which types of multi-stage marketing increase direct customers’ willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting, forthcoming in: Industrial Marketing Management.

Dost/Wilken/Eisenbeiss/Skiera (2014), On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges, in: Journal of Retailing, 90(3), 393-407.

Further publications you can find at the research section.


Research-Seminar "The Usefulness of Marketing"
(Master, Summer Term 2014)

Five students researched together with the professor on the question of “The Usefulness of Marketing”. The results were presented at the INFORMS Marketing Science in Atlanta (USA).

More information about the seminar you can find at the teaching section.





Lecture Summer Term 2015

  • "Consumer-to-Consumer Marketing"
    (Master), II. Block
    Lectures: Tuesday: 11:15 - 12:45 (GD HS 1)
                    Tuesday: 14:15 - 15:45 (GD HS 7)
    Registration in moodle is required.

    Further information and material is available on moodle.

upcoming lectures:

Winter Term 2015/2016 (planned)

More information about lectures you can find at the teaching section.