Junior Professor of Marketing
Prof. Dr. Florian Dost
Dost (2015), A non-linear causal network of marketing channel system structure, in: Journal of Retailing and Consumer Services, 23, 49-57.
Geiger/Dost/Schonhoff/Kleinaltenkamp (2015), Which types of multi-stage marketing increase direct customers’ willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting, forthcoming in: Industrial Marketing Management.
Dost/Wilken/Eisenbeiss/Skiera (2014), On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges, in: Journal of Retailing, 90(3), 393-407.
Further publications you can find at the research section.
Research-Seminar "The Usefulness of Marketing"
Five students researched together with the professor on the question of “The Usefulness of Marketing”. The results were presented at the INFORMS Marketing Science in Atlanta (USA).
More information about the seminar you can find at the teaching section.
Lecture Summer Term 2015
Winter Term 2015/2016 (planned)
More information about lectures you can find at the teaching section.