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Practice

The Center for Market Communications was founded to provide a forum for exchange between academics and professionals in the field, to inform and consult practitioners, and to increase the collaboration between academia and practice.

We study how consumers and companies communicate in markets and how market and marketing communication affect consumers. Our goal is to help our partners to proactively understand and manage the communication with and among consumers. We use our scientific experience to support our partners with advice, consultation, or research that is both rigorous and relevant.

We collaborate with partners such as private and public companies and organizations, consumer agencies, industry associations, and others for a mutual benefit.

For further information, please contact us: cmc@europa-uni.de.