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Seminar in Marketing

Name of module in english: Seminar in Marketing

Exam number: 6017

Semester: from 4th Semester (Schwerpunktbildung)

Duration of the module: One semester

Form of the module (i.e. obligatory, elective etc.): Elective

Frequency of module offer: Once a year

Prerequisites: Grundlagenausbildung should be completed. Number of participants is restricted. Application by the deadline is required. For further information, please refer to the website of the Chair of Marketing

Applicability of module for other study programmes:
Obligatory or elective in other study programmes. For further information check regulations of the study programme.

Person responsible for module: Prof. Dr. Martin Eisend

Name of the professor: Prof. Dr. Martin Eisend / Prof. Dr. Florian Dost

Language of teaching: Englisch

ECTS-Credits (based on the workload): 6

Workload and its composition (self-study, contact time):
Contact time (lecture, tutorial, seminar etc.): 33,75 h; self-study: 146,25 h

Contact hours (per week in semester): 3

Methods and duration of examination:
Successful completion of a 10-page seminar paper and presentation of results

Emphasis of the grade for the final grade: Please check regulations of the study programme

Aim of the module (expected learning outcomes and competencies to be acquired):
Qualification within discipline:
Students are to acquire knowledge on the progress and current state of research of a specific area ín marketing.
Interdisciplinary qualification:
Students are to acquire necessary skills for scientific research
In particular:
- the competence to investigate a scientific research question, to develop an appropriate argumentation and critical reflection
- the capacity of independent, systematic and comprehensive literature research and evaluation with common library systems, databases, etc.
- the competence to structure and present complex issues and their meaning in a larger context in a scientific manner
- the capacity of scientific presentation and discussion

Contents of the module:
Current research questions in marketing

Teaching and learning methods:
Successful completion of a seminar paper, presentation, active participation and discussion in the seminar

Literature (compulsory reading, recommended literature):
Recommended literature will be provided during first session of the seminar

Further information:
If you are interested in participating in the seminar, please fill out the application form. For further information please refer to the website of the Chair of Marketing. The number of students that can participate in the seminar is limited. In case more students apply for the seminar, students will be chosen on the basis of their performance in previous marketing classes.