Banner Viadrina

Madeleine Rauch

Rauch ©Koch
Doktorandin am Lehrstuhl für BWL, insb. Unternehmensführung und Organisation

E-Mail: Rauch@europa‐

Raum: HG 023

Sprechstunde: Nach Vereinbarung,gerne auch per Skype.

Bitte vorherige Anmeldung per Email.

Research Portfolio

My current research activities focus on strategic management, organizations, and (evolutionary) psychology, in particular on strategic decision-making such as heuristics and change of decision patterns. Furthermore, I am interested in the influence of disruptive innovation on nascent organizations and firms, such as strategic paths, sustainable transition, and client-customer interplay, in particular through the emergence of autonomous driving cars. Further topics of my research engage in strategic practices and temporality, time and space of firms (including early-stage startups). Empirically, I am especially interested in process studies of nascent organizations and firms, ecosystems and institutions fostering organizational change and their strategic development. My empirical research is focused on tailor-made process studies including ethnography, case studies and (processual) experimental studies.


Rauch, M, Wenzel, M, Wagner H-T. forthcoming. "The digital disruption of strategic paths: An experimental study.” Proceedings of the 37th International Conference on Information Systems, Dublin, Ireland


Wenzel, M, Rauch, M, Koch, J, Hartmann, M. 2017. Deliberate strategy-making as myth and ceremony: A dramaturgical analysis. 9th International Symposium on Process Organization Studies, June, Kos, Greece.

Wenzel, M, Rauch, M, Koch, J, Hartmann, M. 2017. Staged strategy-making: How top managers enact induced strategic actions. 33rd EGOS Colloquium, July, Copenhagen, Denmark.

Rauch, M, Wenzel, M, Koch, J. 2017. "Exploring Heuristics in the Strategy Process: The Relationship to Scope of Actions and the Environment. Strategic Management Society Special Conference, March, Milan, Italy.

Rauch, M, Wenzel, M, Wagner H-T. 2016. "The digital disruption of path-dependent business models. An experimental study. 37th International Conference on Information Systems, Dublin, Ireland

Rauch, M, Wenzel, M, Koch, J. 2016. „Heuristics in the strategy process: Opening the black box". 6th AMOR Conference, September, Hamburg, Germany.

Rauch, M, Wenzel, M, Koch, J. 2016. "Decision-constraining heuristics in the strategy process: Opening the black box". 76th Annual Meeting of the Academy of Management, August, Anaheim, USA.

Rauch, M., Wenzel, M., Koch, J. 2016. (Non-) Decision-Making in the Strategy Process: Exploring „Decision-Constraining Heuristics“. 8th International Process Symposium, Corfu, Greece.

Rauch, M., Wenzel, M. & Wagner, H. T. 2016. The digital disruption of path-dependent business models: An experimental study of digital disruption. Paper presented at König Forschungskolloquium, Berlin, Germany.

Rauch, M., & Koch, J. 2015. Revisiting Strategic Decision-Making: Heuristics, Simple Rules, Rules of Thumb and their relationship to Dynamic Capabilities. 9th Strategic Competence Management (SKM) Symposium, Bochum, Germany.

Hartmann, M., Koch, J.& Rauch, M. 2015. Reflecting on dynamic capabilities research and its approaches to explain organizational success. SKM Symposium, Bochum, Germany.

Rauch, M., & Wagner, D. 2015. Dynamic Capabilities: Bridging Diverging Conversations. Annual meeting of the Academy of Management Conference, Vancouver, BC.

Rauch, M., Koch, J., Eisend, M. 2015. The influence of heuristics on dynamic capabilities. 31st EGOS Colloquium, July, Athens, Greece. 


03/2012 – 12/2012                Maternity cover for HR Manager, IMS GEAR Mexico

01/2012 – 02/2012                Internship in the Department of HR, IMS GEAR Germany

02/2011 – 07/2011                Internship in the Department of HR, Bosch Siemens Home Appliance New Bern, NC, USA

07/2009 – 09/2009                Internship in the Department of HR, Siemens AG


Seit 04/2014                       

Doktorandenprogramm in "Dynamic Capabilities and Relationships" (Scholarship), Europa-Universität Viadrina Frankfurt (Oder) & German Graduate School of Management and Law, Heilbronn


Empirical Research Methods Summer School; Courses: Experimental Design (Gerald Häubl) and Regression II (Timothy McDaniel). University St. Gallen, Switzerland

01/2013 – 02/2014               

Studies of Management and International Business. Nottingham Business School, United Kingdom, Degree: Master of Science (Distinction)

07/2013 – 08/2013               

Studies of International Management in China and Mandarin, Beijing Language and Culture University, China

10/2008 – 11/2012               

Studies of Business Administration and HRM, University of Pforzheim, Germany, Degree: Bachelor of Science

08/2011 – 12/2011               

Studies of International Business (exchange semester), Tecnológico de Monterrey (ITESM), Campus Queretaro, Mexico

  • Academy of Management (since 2014)
  • European Group of Organization Studies (since 2015)
  • Strategic Management Society (since 2015)
  • Association of Information Systems (since 2016)

Community Aktivitäten                                                                        

Reviewer Journal of Strategy and Management, 2016 - present

International Conference on Wirtschaftsinformatik (WI), 2016 - present

Annual Meeting of the Academy of Management, 2015 – present

International Conference on Information Systems (ICIS), 2015 - present

Strategic Competence Management (SKM), 2015 - present

Organizer Symposium on Strategic Decision-Making. 2016: Strategic Decision-Making in discontinuously evolving environment. Academy of Management Conference, Vancouver, BC. (together with Atefeh Mazghi)

Symposium on Dynamic Capabilities. 2015: Bridging Diverging Conversations. Academy of Management Conference, Vancouver, BC. (together with David Wagner)

Co-organizer Workshop on “Experimental Design” with Nicole Koschate-Fischer, German Graduate School, Heilbronn, Germany in February 2016 (together with Miriam Lohrmann)


Seit 4/2015 – heute        Dozentin für “International Management”, University of Technology and Economics Berlin, Germany

Preise und Auszeichungen                                                                  

Ph.D. Stipendium der Dieter-Schwarz Stiftung, 04/2014 – heute

Vice-Chancellor scholarship for Summer School at BLCU, Beijing, China – 2013 


 Deutsch (Muttersprache), Englisch (fließend), Spanisch (fließend), Französisch (Basis) & Mandarin (Basis)