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Aktuelle Masterthemen des Lehrstuhls

Hinweis: Im Ausnahmefall können auch eigene Themen eingereicht werden.

Nummer Thema

1

New Structures for Multinational Corporations. How to Govern in the 21sr Century? (AS) 

The 21st century has seen important changes in the strategies of multinational corporations (MNCs), especially as they have become adept at configuring their value chains to extract benefits from their diversified structures. This has raised very important issues relating to the mechanisms by which they can be controlled … In the current era of globalization as well as global economic crisis, theories of the MNC are beginning to see a profound upheaval. Companies like Apple, Walmart, Proctor & Gamble and Toyota through the clever reconfiguration of their supply chains, are producing structural innovations at a dizzying pace, with theories from academics struggling to keep up with ground realities. (Betts et al 2015).

The task of this project is to give an overview over current developments, to classify them theoretically and to discuss future directions.

Betts, S., Laud, R., Raza, M., Vicari, V., 2015, Structure and the Multinational Corporation: Holding on, or letting go? Journal of International Business Research Vol. 14 (2), pp 33-46; - https://www.researchgate.net/publication/305381661_STRUCTURE_AND_THE_MULTINATIONAL_CORPORATION_HOLDING_ON_OR_LETTING_GO

2

European Business and the Green Deal. Strategy-Implications for the ___ Industry (AS)

The European Green Deal will have a significant impact on businesses in Europe. The institutional environment of companies is likely to be subject to significant changes, but these changes may vary considerably from one sector to another. Using a particual industry as an example, possible consequences of the Green Deal will be theoretically discussed and possible implications for companies will be shown.

Grégory Claeys, Simone Tagliapietra and Georg Zachmann (2019), How to make the European Green Deal work, Policy Contribution, Issue n˚14 | November 2019 - https://www.bruegel.org/wp-content/uploads/2019/11/PC-14_2019-041119.pdf

3

Community resistance to megaprojects: The case of Tesla in Grünheide (DP)

Als Tesla die Pläne für seine vierte Gigafactory vor den Toren Berlins vorstellte, war die Vorfreude bei vielen groß. Doch schon wenige Tage danach, war von anfänglicher Euphorie nur noch wenig übrig und die ersten Proteste und Widerstände regten sich. Anwohner haben Angst vor zunehmenden Verkehr und Lärm, Bürgerinitiativen fürchten den hohen Wasserverbrauch, einige Umweltverbände kritisieren die Waldrodung und Gewerkschaften warnen vor Ausbeutung am Arbeitsplatz und Niedriglöhnen aufgrund der Nähe zu Polen. Die Liste der Widerstände ist lang und vielfältig. Wie geht ein Großkonzern wie Tesla damit um? Ziel der Masterarbeit soll es daher sein, verschiedene Strategien zum Umgang mit Widerständen von Stakeholder-Gruppen mithilfe einer qualitativen Untersuchung zu untersuchen und zu bewerten.

Quelle: Söderlund, Sankaran & Biesenthal (2017): The Past and Present of Megaprojects, Project Management Journal, Vol. 48, No. 6, Seite 5-16. Url: https://www.pmi.org/-/media/pmi/documents/public/pdf/learning/pmj/early-edition/dec-jan-2017/j20171205.pdf

4

Managing innovation in business ecosystems (YH)

The acceleration of innovation life cycles forces organizations to engage in new ways of cooperation to capture value. Therefore, scholars are currently showing great interest in studying ecosystems as modes of collaboration across organizations and industries (Shipilov & Gawer, 2019). Originating from biology, business ecosystems have been defined as systems where “companies coevolve capabilities around a new innovation: they work cooperatively and competitively to support new products, satisfy customer needs, and eventually incorporate the next round of innovations” (Moore, 1993, p. 76). Correspondingly, it has become a key priority for organizations of all kinds to develop strategies for the collaboration in ecosystems in order to foster innovation and growth (Adner & Feiler, 2019), especially in areas of new technologies (Wareham et al., 2014).

This constellation encourages a variety of potential research questions for academic scholars. Master theses (in German or English language) may engage conceptually or qualitatively in:

mapping & enhancing the general understanding of how innovations are brought to life in ecosystems beyond or even within organizational borders and contribute to the current & future research agenda or
analysing specific cases of innovation ecosystems with regards to their setup, practices, processes, or whatever focus is desired (own ideas welcome)
If interested, students can be supported with insights from an ongoing research project on innovation management, in which the chair of international management is currently engaged.

Initial literature recommendations:

Adner, R., & Feiler, D. (2019). Interdependence, Perception, and Investment Choices: An Experimental Approach to Decision Making in Innovation Ecosystems. Organization Science, 30(1), 109-125.
Moore, J. F. (1993). Predators and prey: A new ecology of competition. Havard Business Review, 71(3), 75–83.
Shipilov, A., & Gawer, A. (2020). Integrating Research on Interorganizational Networks and Ecosystems. Academy of Management Annals, 14(1), 92–121.
Wareham, J., Fox, P. B., & Giner, J. L . C. (2014). Technology Ecosystem Governance. Organization Science 25(4), 1195-1215