Banner Viadrina

Chair of International Marketing

Campus_Dez_07

 

Office Hours during semester (April 2 - July 13)

By appointment (via e-mail)

 

Research

 

Evanschitzky/Eisend/Calantone/Jiang, Success Factors of Product Innovation: An Updated Meta-analysis, Journal of Product Innovation Management

Is VHB-JOURQUAL 2 a Good Measure of Scientific Quality? Assessing the Validity of the Major Business Journal Ranking in German-speaking Countries, Business Research

Eisend&Küster, The Effectiveness of Publicity versus Advertising: A Meta-analytic Investigation of its Moderators  Journal of the Academy of Marketing Science

Eisend, How Humor in Advertising Works: A Meta-analytic Test of Alternative Models, Marketing Letters

Eisend, A Meta-analysis of Gender Roles in Advertising, Journal of the Academy of Marketing Science

Eisend, Explaining the Joint Effect of Source Credibility and Negativity of Information in Two-Sided Messages, Psychology & Marketing

 

Teaching

 

The syllabus for the master course "Buyer Behavior" is online. All lecture materials will be available on Moodle before the course begins.

Lecture evaluations from previous semesters

Guideline for seminar papers

Guideline for final thesis

 

 

Contact Information
Office Address
Hauptgebäude, Room 047
Große Scharrnstraße 59
D-15230 Frankfurt (Oder)

Postal Address
Europa-Universität Viadrina
Chair of International Marketing
P.O. Box 1786
D-15207 Frankfurt (Oder)

Phone
+49 (0)335 5534 2246

Fax
+49 (0)335 5534 2275