Banner Viadrina

Professur für BWL, insb. Internationales Marketing

Forschung


Aktuelle Zeitschriftenpublikationen in 2014-2015

Eisend (2015), Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research, Journal of Marketing (forthcoming)

Eisend, Evanschitzky, & Gilliland (2015), Organizational Culture, National Culture, and New Product Performance: A Meta-analysis, Journal of Product Innovation Management (forthcoming)

Eisend & Lehmann (2015), Assessing the Enduring Impact of Influential Papers, Marketing Letters (forthcoming)

Schmidt & Eisend (2015), Advertising Repetition – A Meta-analysis on Effective Frequency in Advertising, Journal of Advertising (forthcoming)

 Eisend, Martin (2015), Persuasion Knowledge and Third-Person Perceptions in Advertising: The Moderating Effect of Regulatory Competence, International Journal of Advertising

Eisend (2014), Shelf Space Elasticity: A Meta-analysis, Journal of Retailing

Eisend, Plagemann, & Sollwedel (2014), Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness, Journal of Advertising

Eisend & Schmidt (2014), The Influence of Knowledge-based Resources and Business Scholars' Internationalization Strategies on Research Perfomance, Research Policy

Eisend & Tarrahi (2014), Meta-Analysis Selection Bias in Marketing Research, International Journal of Research in Marketing

Pick & Eisend (2014), Buyers’ Perceived Switching Costs and Switching: A Meta-analytic Assessment of Their Antecedents, Journal of the Academy of Marketing Science

Lehre


Ab sofort können Sie sich für das Seminar in Marketing "Gender & Diversity in der Marketing- und Managementforschung" bewerben. Alle weiteren Informationen finden Sie bei Moodle.

Lehrevaluationen aus den letzten Semestern

Seminar- und Abschlussarbeiten